My tech opinion: After the iPhone 15 is innovation at Apple dead?

Is innovation at Apple dead?

After the iPhone 15 announcement event in September social media was filled with all sorts of posts about how there isn’t much of a difference between the iPhone 14 and the iPhone 15 with just a few new features, some of which were said to have since already existed on android phones that came before. With such a reaction from the public is it safe to say that innovation at Apple is dead? No, I don’t think it is. In this article, I’ll walk you through why I think this. Let’s dive in

Is innovation at Apple dead?🪦

No, innovation at Apple is not dead it is still alive and well. To understand why I am saying this you first need to understand what innovation is and how it works. Innovation in very simple terms is just the process of adding new and refreshed changes to a product or service. Innovation is a process that takes time and for most innovations, you’ll only notice major changes and improvements after a considerable amount of time.

Many things that are released or take place every year have over the years been innovated greatly but if you look at them within a short period you wouldn’t notice the difference at all. An example of this is the tech used in football or soccer, if you compare the 2010-2011 and 2011-2012 football seasons you’ll barely notice a change in the football tech used but if you compare those seasons to the 2023-2024 season you’ll notice a significant change in the tech used.

Another example of this and this is for movie lovers is the difference between the CGI and picture quality of a movie released in 2010 and 2011. You’d barely notice a difference! But if you compared movies released then to a movie released in 2023 you’d notice a major change in the CGI and picture quality.

In the case of the Apple iPhone, being a product that is released every year it simply isn’t realistic to expect them to produce a product that’s 100% different from the one they released the previous year. When comparing the iPhone 14 to the iPhone 15 you won’t notice many new improvements or innovations but if you compare the iPhone 15 to maybe the iPhone 8 that was launched in 2017 you’ll notice a massive change in the improvements and innovations made. With that being said it is safe to say that maybe the iPhone 15 isn’t necessarily there for those that previously had the iPhone 14 or 13 but rather those that have way older models for them to see that signature Apple innovation at work. So no, innovation at Apple is far from dead you just need to widen your perspective to notice it😄. If you liked this article or found it insightful please like, comment and share. Thanks for reading🙏.


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